For pets that are part of the family.
Today, pets don't just live with us. They are part of the family, shape our everyday lives, and make our home a more vibrant place. That is why we believe their products deserve the same standard as our own: thoughtful, high-quality, and beautifully designed.
noviclass is a pet brand from Hamburg. We develop products that promote the well-being of our animals while harmoniously blending into modern living spaces.
Our idea
Many classic pet products serve their purpose, but often look out of place in one's own home. Others look good, but do not meet the actual needs of the animals.
We want to combine both: species-appropriate function and contemporary interior design.
This is how we create long-lasting favorite spots, opportunities for natural movement, and products that do not need to be hidden – because they are a natural part of the home.
From Hamburg to your home.
From our headquarters in Hamburg, we are working to rethink pet products: closer to the needs of our animals and closer to the home we share with them.
Because they don't just live with us.
They are part of the family.
